How Will I Know When I Need a Copywriter?
- Wendy Jones
- Jul 7
- 5 min read

7 Signs You’re Ready for a Helping Hand with Your Messaging
Knowing when to bring in help for your business can be a tough call. Push the button too early, and you could be wasting money. Wait too long and you risk leaving business and opportunity on the table.
2024 was rough for copywriters. The word on the street was that there was a new kid on the block. One that was cheaper and faster. Copywriters were a thing of the past, another job consigned to the rubbish dump. But the truth is… in 2025, skilled copywriters have never been more in demand.
Some jobs become obsolete, while others evolve with the times.
Let’s look at some signs that, even if you love tinkering with AI, you could be ready to call in the experts…
You’re Ready to Launch a New Website or Rebrand

You decide to invest in your business. It’s time. You find a fabulous web designer or marketing agency to design your logo, build an eye-catching, high-functioning website, and you promptly consign all your printed materials to the recycling bin…
“Just send us your copy and we’ll get started…”, eugh!
Your vision of a new, improved brand image starts to slip from your grasp.
What do you say?
How will you find the time in your already busy schedule to come up with the content…?
Bringing on a copywriter at this point can save you a heap of time and money.
TOP TIP: They may even be happy to work hand-in-hand with the design agency to bring your vision to life while you get on with the day job. Or even help you define a brand story you can use to craft your other marketing materials.
Converting Visitors or Leads into Clients is a Struggle
Traffic is coming in, but no one is getting in touch. Leads are materialising, but nothing comes of them.
There can be many reasons why your leads don’t convert, but if the reason is not your offer or the price, it will almost certainly be related to your messaging.
Booking an audit with a copywriter to offer a bird's-eye perspective on your copy can be a game-changer.
TOP TIP: Ask your copywriter for tips on how to improve headlines, positioning and your overall message. They may even be able to optimise key sections of your site without needing a full rewrite.
Your Content Has Taken a Back Seat

When you start running a business, doing your own writing seems logical (unless you totally hate it). But little by little, as your business grows wings, your time becomes more and more precious.
If you’ve started shaking your head in despair when folks ask you the last time you added content to your website or sent out a newsletter — you need help!
If you’re still battling on in the evenings and at weekends… think about how long you spend writing your own content. Now match that with your hourly rate and compare the cost against bringing someone in for a meeting once a week or once a month, and letting them pick up the baton.
Remember when you were doing your own books? How much time are you saving now that you have a bookkeeper or accountant on board? Same! Just words instead of numbers.
TOP TOP: Chat with a copywriter about regular copywriting packages and retainers — and get your life back!
Your Messaging is Confusing or Inconsistent
Businesses change over time. Your offers change. The clients you want to serve change. But how often do you assess your copy as a whole?
If you’ve been adding content to your site and socials for a while and things have changed, or you have multiple contributors happily doing their own thing… it could be time for a reset.
Working with a copywriter to define or redefine your brand voice is a great way of clarifying your message and ensuring everyone in your organisation is on board.
TOP TIP: Ask your copywriter about reworking your existing copy to bring it up to date and reflect exactly where you are right now.
You’re Not Being Found in Search Results

Let’s face it. With the advent of AI, content marketing has become a bit of a bun fight. That doesn’t mean you can’t show up in search results. It just means Google and its competitors can be a lot more choosy about who they showcase. As well as showing up and being genuinely helpful, the quality of your content matters more than ever before.
A consistent, well-defined, well-executed content strategy is a must if you want to keep grabbing online attention.
TOP TIP: A copywriter can help you position yourself as an expert, define your strategy and create content that people (and search bots) actually want to read.
It’s Time to Create or Launch a New Offer

To stay one step ahead of technology and grow their own businesses, many copywriters now specialise in not just copy deliverables, but strategy too.
Remember, copywriters work on the frontline. They dig deep into audience research, buying habits and results. They understand what works, not just in terms of words, but timing too. They know how to lead a prospect from their initial contact at the top of the funnel to the ultimate ‘buy’ button on your sales page or landing page.
TOP TIP: Book a strategy session with a copywriter who has in-depth knowledge of the launch space will offer insight you’re unlikely to get from anyone else.
You’re Attracting the Wrong Kinds of Clients

When you first start in business, just getting clients or buyers is exciting. As you get a little further along the road, you begin to understand that not all clients are created equal. Some you love working with, others, you’d rather avoid.
Here’s the thing… if your messaging hasn’t been updated in a while, chances are you’re still attracting and wasting time on those red-flag clients. The ones that don’t see the value in what you do, the ones that only want a bargain, the ones that pay late…
TOP TIP: Working with a copywriter can help you position yourself as the expert in your niche, use language that attracts those perfect-fit clients like a bee to nectar, and (in the nicest possible way) repel the clients you’d rather cross the street to avoid.
Here’s What to Have in Mind BEFORE You Reach Out to a Copywriter…
Be prepared to:
Be Open
To offer you a proposal that best suits your needs, your copywriter has to have an understanding of your challenges right now. What problems are you facing with your messaging? Who is your audience now, and who do you want to attract? Are you on a deadline? Do you have a budget? Being open from the beginning is the best way to start a collaborative relationship.
Be Available
Working with a messaging expert is not a one-way street. Sure, your copywriter will do the heavy lifting, but they are not you. You’re the expert in your field. You know your business better than anyone. Your copywriter will need time with you. Make sure you can make yourself available. They may also need time with your clients or your team… be prepared to make introductions and facilitate that contact.
Be Honest
To ensure your copy reflects your business, speaks to the clients you want to attract, and gets the best results, you’ll need to be honest. Copywriters have thick skin. They’re not attached to the words they write in the same way you might be when writing for your own business. Their job is to help you get results. Bear in mind that when your copywriter presents you with a draft document or copy recommendations, they will expect you to give them honest feedback.
And finally…
Working with a copywriter can be a fun and fulfilling experience. It can save you time and make you money. If you’re experiencing any of the issues or challenges above and would like to know how I can help, book a free connect call or drop me an email at info@wendyannjones.com
All the best,
Wendy x
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