Storytelling and Imaginative Copy
Outdoor & Adventure Travel Professionals
Ah, there’s nothing quite like setting out on a new adventure is there?
The freedom of putting life on hold, even for just a short while, is literally a breath of fresh air for the soul.
Making exciting discoveries.
Finding out things about yourself you never knew.
Learning skills, making friends, throwing yourself out of a comfort zone that you’ll never be going back to, ever.
Conquering fears, being inspired, and making lots and lots of memories….
You’re already in the Adventure Travel game...
you already know all that, right?
Attract More Attention...
Get More Clients...
Correct me if I'm wrong...
but in my experience many, and by ‘many’ I do mean a heck of a lot, more folks spend time just dreaming about adventure travel than those that actually go do it.
How many times have you heard “Oh, I’d love to do what you do”, “I’d never be brave enough”, “I’d love to give it a try but …”?
I know I have.
How many folks G👀gle around all day long fantasising about taking an adventure trip or booking a course –
but never get around to clicking the button?
I’m thinking 1000s… 100s of 1000s…. maybe EVEN MORE.
Now I know what you’re thinking...
Those folks are never gonna click that button…
Well maybe that’s true for some…
But not all my friend...
What if, with a little well-crafted TLC, that 10% clicked through to a landing page?
What if even just 1% actually signed up?
Wouldn’t you want a piece of that pie?
Sounds great, doesn't it? But how do you find the TIME?
What if just 10% of those wannabees were actually real prospects that only needed an extra bit of encouragement?
Frustrating isn't it?
When the only thing you can't get more of is the very thing you need... TIME!
You’re out -
running your business
looking after your clients
making sure they have a great time
You’re in -
researching new destinations
dreaming up new services and experiences to offer
doing your paperwork,
looking after your staff….
And of course...
you'd love to have a life outside work too –
see your friends.. spend time with family..
have adventures of your own
Need a helping hand getting those extra clients?
Hi, I’m Wendy,
I’m a storyteller for the Outdoor and Adventure Travel industry.
Writing your stories and the stories of your happy customers is what I do.
Work with me to give your prospective clients a seat on your shoulder. Allow them a peek through the window to your soul. Help your readers understand what adventuring with you will be like.
So that they can imagine themselves there, doing it for real.
That's when the magic happens, and...
I'll let you into a secret...
I wasn't always a natural adventurer, in some ways I'm still not. I was never good at sports, in fact at school I avoided them like the plague.
But I always had that niggling itch deep in the right side of my gut that I wanted to have adventures, do crazy things, see the world...
Then, one day, many years ago, I shared my dreams with someone who, for once, didn't think I was nuts.
With a big deep breath, I stepped off the ledge into my first adventure...
And, never looked back.
Now my dream, my purpose, is to help you help others scratch that niggling itch, step off the ledge and
take themselves beyond where they ever imagined they'd be going.
So how do you get new clients onboard?
Well, it's much the same as coaxing them off that ledge, away from the side or out of the door... you
build rapport and trust
be present and attentive
and use a little gentle persuasion
Being in an industry with lots of moving parts, you already know the value of working with the experts.
Hiring an expert copywriter is one of the best ways to claw back some of your precious time.
It’s also a solid investment for your business.
Working with me, you can be sure I'll...
Listen - taking the time to get to understand you, your objective and your target market
Be Objective - by looking at your website and your sales funnel from a different viewpoint and offering constructive strategies to increase your audience
Do the Research - by speaking with your happy clients and using their feedback to craft compelling copy that speaks to your target audience
Deliver - by providing you with top-quality copy that engages and entertains your audience and keeps Google happy 😊
Your shop window to outshine the competition.
“In order to be irreplaceable one must always be different” Coco Chanel
You’re an expert in your field.
You know how to put together thrilling adventures.
Let’s craft something beautiful that tells your prospects how amazing adventuring with you will be.
Speak to the free spirit in your visitors and get them talking to you.
Of course, there’s the little matter of keeping the search engines, such as Google, happy too….
Well-researched copy and SEO techniques (that's Search Engine Optimization) do that too.
Webpage content: from £500 (based on 1000 words)
Fuel their imagination so that they can taste the excitement.
“Description begins in the writer’s imagination but should finish in the reader’s” Stephen King
How many times do you read the product description for an upcoming trip?
Probably at least 10 times before you buy, right? And then some!
Adding a new adventure to your repertoire? Thinking about overhauling your existing descriptions?
Paint a beautiful picture in your client's mind of their next adventure.
Well-focused product descriptions get prospects hooked on your offer.
They build trust and authenticity with your audience.
Product descriptions: from £50 for a short-form description (project minimum £200)
Value for money and a fantastic ROI
Where do most of us look when trying to decide between products or services? Yep, the reviews!
Well-researched, professionally crafted case studies are way better than reviews.
They’re THE best proof you’ll ever get that you’re doing a great job. That your customers love you. And that they’ll keep coming back for more adventures.
Attract more budding adventurers by featuring case studies on your Website, on Social Media and in Email campaigns. They're perfect for Events and Promotions, and they’re evergreen!
What’s not to love?
Case Study rate: £400 (based on 500 to 800 words) - talk to me about discounts for 2 or more
Blogs & Articles
Build rapport and keep existing customers engaged
You know those happy customers you send away with beaming smiles and stories to tell?
Well, keeping them coming back for more is a lot easier (and cheaper) than finding new customers to sell to. And they tell their friends too!
Use blogs to inform, stimulate and motivate your readers towards their next adventure (with you).
Adding regular content to your website also:
Demonstrates authenticity to new customers
Builds trust and authority with search engines that help you rank higher in searches
Blog & Article rate: from £200 (based on 1000 words)
psst... talk to me about bundles
Emails and Email Sequences
Perfect for promos and that personal touch
Are you launching a new trip, service or course?
Do you have seasonal offers to promote?
Email marketing is still one of the most effective marketing tools.
Speak to your clients directly, in a way that feels more personal to them.
Imagine reaching out to them with your latest enticing offer whilst they sip their morning coffee.
Well-constructed email sequences intrigue and encourage your customers and prospective customers to interact with you. They’re also an effective way to get close to and build trust with your audience.
Email rate: from £75 per email (project minimum £225)
Landing Page Copy
Dodge those abandoned carts
Your prospective client is almost hooked, but something distracts them and you never hear from them again...
Imagine a landing page as that last little pep talk you give to a nervous client before the main event - a bridge that brings those final clicks to you.
Prospects “land” on this extra page by clicking links in your ads, emails, social posts, or blogs.
Provide lots of extra information to your prospects
Close sales, and
Guide your client gently through the booking process
Landing page copy rate: from £500 (based on 500 words)
Didn’t find what you need on the list?
Let's talk about what you need and I’ll put a proposal together for you. Here are some examples:
Social media ads
How does it work?
Book your free no-obligation discovery call.
I’ll send you a proposal outlining the service(s) we’ve discussed. This will include the timescale for the completion of the work.
When you accept the proposal I’ll send you a contract and a copy of your invoice.
When you’re ready to proceed you return a signed copy of your contract and your payment.
I’ll return the completed work to you within the agreed timescale.
Let me know if you’d like to book any more work and we’ll set up another call.
What do I get?
Well-researched copy written with your target audience in mind
All copy formatted and titled to be easily read and searched - I usually use Google docs
Two rounds of edits
Search Engine Optimization
Royalty-free images can be provided on request
Thank you so much for your stellar copywriting and partnership. I've thoroughly enjoyed working with you, and am excited as we grow the Bamboo Goods site content.
I highly recommend working with Wendy, for anyone who's looking to up-level their site copy.
Your articles are mini-adventures in their own right. Engaging myself and our readers from the get-go with relatable anecdotes that call back to the benefits of bamboo. My co-founder and I are thrilled to have you onboard!
Co-founder - bamboogoods.org
Wendy is an exceptional freelancer with a wide range of skills that delight clients around the world.
She is extremely adaptable and consistently produces work that is of impeccable standards. Thank you!
Editor - AI Global Limited
From experience, I found Wendy to be an honest, creative & meticulous copywriter. For a good example of her work, check out my featured article on my LI page.
Owner - MGayle Outdoor Adventures
I read through your copy twice yesterday and absolutely love it. I'm really impressed - you got my tone right, and the emails say exactly what they need to say to point people toward the itineraries. I could have never done it so well. I particularly love the call-to-action for the opt-in.
Owner - watchmesee.com
Wendy is so clever, she always comes up with amazing ideas. She's definitely in the right job.
Owner - Beauty Training Burton & Pippa Hutchison Permanent Makeup
Wendy blew me away when she put together the copy for my new website. Her work was well thought out and she always had me in mind... just wow!